As a Senior Partner and head of Digital Experience at FINN Partners in Washington DC, I have 17 years of experience in digital marketing, production, and strategy development. I have a strong track record of delivering innovative and effective marketing solutions for a diverse range of clients.
I started my career in the e-commerce industry and have a wealth of experience in managing and executing solutions for top brands such as Sony, Pfizer, Johnson & Johnson, Booking.com, IBM, Texas Instruments, Comcast, Google, Disney, and Microsoft Xbox.
At FINN Partners, I serve as a marketing technologist, providing clients with enterprise solutions that meet both their commerce and marketing needs. I work closely with clients to prioritize IT strategies and align them with their key marketing goals, ensuring their successful execution. With a talented team of user experience designers, architects, full-stack developers, and MarTech analysts, I am able to deliver tailored solutions that help clients engage, track, and better serve their teams and prospects.
I hold a Bachelor of Science degree in Information Technology and computer science from the University of Maryland.
"Don’t count the days, make the days count" - Ali
How'd you get here
After gaining experience as a data analyst, e-commerce manager, and network administrator, I made the leap to my first job in advertising as a digital producer. This was a game-changer, as I was now working with multiple clients, each with their own unique challenges, and was part of a team creating amazing work. I took on various roles and gained experience at some of the biggest ad agencies in the DC-Baltimore area. In 2011, I joined Widmeyer Communications, which later became part of FINN Partners. At FINN, I have been able to lead, innovate, grow, and do what I love most – solve problems.