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Serina brings about 12 years of experience working with clients across industries, mainly enterprise technology, health, energy, and real estate. Her deep understanding of these sectors allows her to offer strategic guidance and tailored solutions that address both immediate challenges and long-term business goals.
Throughout her career, she has built a reputation for driving impactful communications and strategic initiatives that strengthen thought leadership and enhance market positioning for clients. Serina is especially skilled in translating complex technical concepts into compelling narratives that resonate with diverse audiences—from C-suite executives to end-users.
Her collaborative approach, combined with a keen eye for emerging trends and innovation, enables her to develop forward-thinking strategies that help clients stay ahead of the curve.
In her current role as Vice President, Serina leads SPAG FINN’s Kuala Lumpur office, overseeing business growth, operational excellence, and the development of strategic opportunities for clients.