OUR WORK Dreame Tech

DreameLife

Dreame wanted to establish itself in India’s competitive home appliance market with a focus on modern, tech-enabled lifestyles.

GOAL

Drive consideration and adoption of Dreame’s smart appliances among aspirational urban households.

SECTOR EXPERTISE

Technology / Consumer Appliances

impact

Sustained influencer-driven buzz across 5 months

Elevated brand visibility in the Indian home appliance space

Sparked lifestyle-led product conversations that positioned Dreame as a premium, practical choice

The Work

We crafted the #DreameLife campaign, designed to make smart cleaning aspirational. Over five months, we developed a storytelling strategy anchored in lifestyle relevance, activated a handpicked creator cohort, and ensured content demonstrated real home utility while staying aspirational. With consistent execution across Instagram and YouTube, we sustained brand buzz and built cultural resonance.