OUR WORK Roche Diagnostics
Breakfast Se Pehle AccuChek
Despite growing awareness around diabetes, testing remained inconsistent and intimidating. Roche wanted to normalize regular blood sugar checks and promote its mySugr app as a companion for easy diabetes management.
GOAL
Encourage frequent testing among people with diabetes (PwDs) and caregivers, while driving adoption of the mySugr app.
SECTOR EXPERTISE
Healthcare / Diagnostics
impact
Sparked authentic user stories about AccuChek’s role in daily life
Addressed gaps in accessible diabetes information on social media
Showcased AccuChek + mySugr as effortless, trusted tools for long-term management
The Work
We engineered the campaign #BreakfastSePehleAccuChek to embed glucose monitoring into relatable morning routines. Our team designed the creative platform, curated a balance of micro-influencers (Aishwarya Sakhuja, Prerna Sinha) and a celebrity voice (Mandira Bedi), and aligned all content with ASCI guidelines. From strategy to execution, we positioned AccuChek as simple, credible, and indispensable for everyday diabetes care.
