OUR WORK Usha International
Experiential: Cooking & Sewing Showcase
USHA wanted to highlight its everyday relevance by bringing cooking and sewing out of the showroom and into creator-led conversations. The aim: connect with younger lifestyle audiences while showcasing real product utility.
GOAL
Reposition USHA from a traditional brand to a lifestyle-driven household name.
SECTOR EXPERTISE
Consumer Durables / Lifestyle Appliances
impact
Delivered authentic, organic engagement across lifestyle, food, and DIY cohorts
Expanded brand relevance among younger audiences
Reinforced USHA’s everyday utility while elevating lifestyle perception
The Work
We conceptualized and executed the Cooking & Sewing Showcase, blending USHA’s heritage with modern lifestyle storytelling. From handpicking food, lifestyle, and DIY creators to designing an immersive event experience, we ensured influencers authentically wove USHA products into their content. Our team managed the entire rollout, driving narratives that repositioned USHA as relevant for younger, aspirational consumers.
