News and Insights

Building a Legacy: How CEOs Shape Brand Equity and Corporate Identity

March 7, 2024

Over the past decade, the role of CEOs has experienced a significant transformation. Previously centered on operational management and strategic direction for profitability, today’s CEOs are increasingly recognized as storytellers and communicators. In our latest podcast episode, titled “Building a Legacy: CEOs Shaping Brand Equity and Corporate Identity,” Aman Gupta, our Managing Partner, engages in a conversation with Bhaskar Majumdar, Head, of Marketing Communication, CSR & Digital at Egis – India and South Asia to explore the evolving role of CEOs in molding a company’s brand equity. Tune in for valuable insights on the modern CEO’s role in shaping corporate narratives and driving brand success.

TAGS: Technology