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Navigating The Uniform Code For Pharmaceutical Marketing Practices And Its Implications On Communication & Marketing.

June 28, 2024

The Ministry of Chemicals and Fertilizers, Department of Pharmaceuticals, has introduced the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, marking a significant step towards regulating interactions between pharmaceutical companies and healthcare professionals. These guidelines establish a comprehensive framework for communication claims, educational activities, samples, and other market initiatives, fundamentally shaping the future landscape of pharmaceutical marketing.

Our webinar, moderated by our Partner, Devleena De, delves into the implications of UCPMP 2024 for communication and marketing within the pharmaceutical industry. Our esteemed speakers, Gauri Chaudhari, co-founder of Brand Innerworld, and Krishma Merchant Patel, a distinguished legal expert in pharmaceutical law, provided valuable insights on:

  • Key changes and updates in the UCPMP 2024 compared to previous versions.
  • The impact of these changes on the regulatory landscape for pharmaceutical marketing.
  • Effective strategies for adapting existing marketing practices to align with the new guidelines while ensuring compliance.
  • Key legal considerations and potential pitfalls marketing teams need to be aware of.
  • Measures addressing transparency and ethics, and their impact on the quality of information provided by pharmaceutical representatives.
  • Significant compliance challenges and potential legal repercussions of non-compliance.
  • Strategies for industry leaders to facilitate this transition and ensure widespread compliance.

Join us as we explore the future of pharmaceutical marketing under UCPMP 2024 and equip yourself with the knowledge to navigate this evolving regulatory environment.

Watch the full webinar here!

TAGS: Health,  Technology