Generative Engine Optimisation & LLM Discoverability
If AI can't find your brand, will your customers?
Search has fundamentally changed. Your customers, investors, journalists and decision-makers are no longer scrolling through pages of links, they’re asking ChatGPT, Gemini, Claude, Perplexity and other Ai tools for answers.
The brands that appear in those answers will shape consideration. The ones that don’t will become increasingly invisible.
SPAG FINN Partners helps organisations build AI discoverability through Generative Engine Optimisation (GEO) combining reputation, earned media, executive thought leadership, content and digital strategy to increase how often your brand is cited, understood and recommended by large language models.
Why GEO matters now
GEO helps organisations answer three critical questions:
- Is our brand being recommended in AI-generated answers?
- Which competitors are being cited instead of us?
- What content and authority signals influence LLMs in our category?
Our GEO Capabilities
Build stronger visibility across the AI-powered search ecosystem.
LLM Discoverability Audit
Benchmark your visibility across ChatGPT, Gemini, Claude, Perplexity and AI-powered search.
01Citation & Share of Voice Analysis
Identify who AI cites, where competitors lead, and the authority gaps you can own.
02Authority Content Strategy
Build thought leadership and high-signal content that strengthens AI visibility.
03Integrated GEO Strategy
Align earned, owned and social media into one discoverability strategy that compounds over time.
04Our GEO framework & Approach
Unlike traditional SEO, GEO is not about optimising pages alone. It’s about engineering authority across the ecosystem that AI trusts.
Our approach combines AI visibility auditing, citation intelligence, reputation strategy and integrated communications to create measurable movement in AI-generated search.
FINN GEO Masterclass
To help leadership teams navigate the future of AI search, FINN Partners hosted “If AI Can’t Find You, Do You Exist?” an executive masterclass exploring how generative AI is reshaping brand visibility, media influence and reputation. The session brought together communications and digital leaders to examine the practical implications of GEO, LLM citations and AI-driven discoverability for enterprise brands.
Interested in a GEO Audit?
Receive an executive assessment of your brand’s AI discoverability, including visibility benchmarks, citation analysis and strategic recommendations.
Frequently asked questions
What is Generative Engine Optimisation (GEO)?
GEO is the practice of improving how brands are discovered, cited and represented across AI platforms such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
How is GEO different from SEO?
SEO focuses on ranking webpages. GEO focuses on increasing a brand’s authority across the earned, owned and social signals that influence AI-generated answers.
Can AI discoverability be measured?
Yes. We benchmark visibility, citation share, competitor presence, narrative accuracy and sentiment to understand how your brand performs across AI search.
Who should invest in GEO?
GEO is most valuable for organisations where reputation influences commercial decisions, including health, technology, financial services, consumer brands and GCCs.