Helping you make informed decisions through Strategic Research & Insights

At SPAG FINN Partners, we decode the language of your audience to unlock powerful insights. Our Global Intelligence team blends cutting-edge technology with deep expertise to understand what people think, want, and face. Integrated across all practice groups, we offer a spectrum of research and insights services, from data analytics to competitor analysis, empowering brands to build trust, foster relationships, and drive meaningful action. We help brands align data with audience strategy and reporting — including data-driven digital marketing approaches. Our research and insights capabilities include: 

Data and analytics 

Quantitative and qualitative research 

Primary and secondary research 

Focus groups 

Audience data and research: insights and persona creation 

Audience demographics research and segmentation 

Empathy mapping 

Sentiment and share-of-voice analyses 

Competitor analysis 

Social listening 

Omnibus surveys: report data-gathering and creation 

Channel strategy 

Messaging insights 

Data-driven storytelling angles 

Trend identification and analysis 

Brand health and reputation analysis: Brand Values mapping 

Campaign and content performance measurement and analysis 

Influencer research and engagement strategy