About SPAG Annual Outlook Report 2020

As Asia Pacific prepares for unprecedented change in a post-COVID world, health communication becomes all the more vital in helping organisations get through the damaging effects of the pandemic. The role start-ups and innovation play in the economy’s healing has never been more crucial. From a communications standpoint, what factors do investors consider when measuring the potential of a start-up?

SPAG’s report was developed in consultation with KPMG, APACMed and leading experts in the innovation ecosystem. This report will dive into the current challenges and driving factors that surround a start-up’s growth journey and uncover possible communication-driven solutions to boost their success.

SPAG conducted a series of in-depth, one-on-one interviews with key investors, venture capitalists, private equity funds, incubators and accelerators, to understand key characteristics that intrigue investors. Additionally, SPAG also garnered insight from start-ups to understand their use of communications strategies and tactics and learn what has worked or failed. The report will present SPAG’s recommendations on the best communication tactics to appeal to investors, based on the insights from our interviews.


Chris Hardesty

Director, Healthcare & Life Sciences Practice - KPMG

Hsien-Hsien Lei

CEO - The American Chamber of Commerce in Singapore (AmCham Singapore)

Mervin Teo

Vice President - Quadria Capital

Gabriel Sim

Director - Strategic Partnerships
Asia Pacific Medical Technology Association (APACMed)

Seemant Jauhari

Managing Partner - HealthXCapital

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