FINN Purpose Alignment Index

The FINN Purpose Alignment Index is a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions.

The Index can be deployed across any industry sector to enable brands and corporations to understand how their product and purpose priorities factor into consumer purchasing decisions in a highly competitive marketplace. This proprietary index enables clients to hone purpose-centric market strategies and communications plans based on the predictive impact on brand perception and customer likelihood to support a brand for its social impact.

The index also uncovers deeper consumer purchase drivers across 40 subfactors, including data privacy, trustworthiness, transparent business practices, and workforce diversity.