Media trends report on health topics
by SPAG in collaboration with Baird’s CMC

We at SPAG and Baird’s CMC interviewed 40+ top health editors and journalists across Africa, Asia, Europe, and Latin America about what will be news next year.

It has been almost two years since the COVID-19 pandemic has dominated the news. Will this domination continue in 2022? Now that vaccination coverage is increasing worldwide, what will the health media landscape be like in the coming years? Which stories do journalists want and which do they dread receiving?

We also asked about their experiences in dealing with communications agencies, and communications staff in pharma and health companies and organisations. Some of it does not make comfortable reading. We hope you’ll find the report insightful. You can view the report here and also download it on submitting your details.

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