We are a closely-knit company with a straight-forward vision. Supported by a spirited, dynamic team that is continuously learning and evolving, we are driven by our core values of integrity, commitment and culture.

The team has cultivated their skills not just in India, but also in the Asia-Pacific region, wherein they strive to provide the services and know-how of the global market.

Our team combines creative, visionary and strategic talent. We believe in delivering exceptional services to our clients and the community.



Managing Director

Shivani provides strategic and business direction based on her deep understanding of media operations and outreach.

She brings to S.P.A.G. her valuable expertise in counseling C level executives on communication strategies as well as leading integrated strategic communications campaigns for diverse corporates. She has worked with some of the leading PR agencies in her previous stints and has a keen understanding of the hospitality and lifestyle verticals.

Shivani has a diverse communications background including extensive media relations, media training, marketing, community relations, crisis and internal communications and is recognized for her social media capabilities, which is also her personal passion.

An artist at heart, she believes creativity is the ability to bring into existence something new when you have willingness to play with ideas and possibilities.

Shivani is a graduate from Narsee Monjee College, Mumbai, with a Bachelor of Commerce degree. She has a Post Graduate diploma in Marketing and Communications from National Institute of Advertising.



Managing Partner

Aman has more than 20 years of experience across various sectors. His professional experience includes strategic communications around corporate and product positioning, market entry and development, national and international media campaigns and media training. Some of these organizations include PhRMA, Merck, GAVI, GHS, Bill & Melinda Gates Foundation, World Bank, Novartis. Aman is a graduate from IIT Varanasi and holds a degree in MBA from the International Management Institute.

He developed and implemented a continent-wide media programme for the International AIDS Vaccine Initiative (IAVI), aimed at educating key policy makers, the media, civil leaders and communities on issues related to clinical testing and distribution of the vaccine to prevent HIV/AIDS. He is amongst one of the first few in Asia to get the prestigious TED fellowship in 2003.



Associate Director

Ritika has over eight years of experience in the field of communications, media and stakeholder engagement. In her current role, she is involved in execution of campaigns involving stakeholder and media outreach, in the national and international regions.

Her core areas of expertise include strategizing and implementing advocacy and communication activities for her clients. As a media and communications expert, she works closely with key national, international and language media houses to address issues pertaining to health, intellectual property, trade and policy. She believes that the art of storytelling entails clarity of purpose and personal discovery for developing a creative communications campaign based on insight.

In her previous engagements, she has worked for leading PR firms including The PRactice, Integral PR and PR Pundit. She is a graduate from the Delhi University and holds a diploma in Mass Communication.



Senior Manager

Gaurav has almost nine years of corporate experience, with a particular interest in stakeholder engagement and management of programs primarily in the areas of public health and the not-for-profit sector. He has engaged and worked with a diverse set of interest groups including policy makers, think tanks, key opinion leaders, doctors, public health experts, civil societies and patient groups. His core competencies include devising public affairs strategies, stakeholder mapping, government engagement and stakeholder outreach for clients.

He is also involved in qualitative and quantitative research in order to widen the scope for strategic communications and advocacy. Gaurav has written several research reports, white papers and consultation papers in his stint with S.P.A.G.

Prior to S.P.A.G., Gaurav has worked at WNS Global Services for five years where he gained extensive experience in strategic research and analytics.