At the core of our capabilities to engage with policymakers and stakeholders, is the thought of being able to generate a consensus that leads to tangible solutions. A lot of research, thought and understanding goes behind developing a public affairs campaign in order for it to have long-term impact. We help our clients engage constructively in policy-level conversations, backed by insights, stakeholder mapping and solution-driven recommendations. Our strategies help shape opinions through real-time communication and stakeholder analysis process between relevant government stakeholders and target audiences. We also work on delivering relevant, fact-checked and comprehensive white papers and work extensively on advocating healthcare policy. Our core service areas are: ​

Public Policy

We work to deliver desired changes in the real world and engage with policymakers & stakeholders to build tangible solutions for the long-run. This helps us create a bridge for our clients to engage constructively in policy-level conversations, backed by data-driven insights. ​ ​

Stakeholder Mapping & Engagement

An ideal communications strategy involves the presence of relevant and key stakeholders. SPAG uses stakeholder analysis matrix and its expertise in the field to map stakeholders as per the client’s requirements and determine their level of stakeholder engagement in campaigning and strategising.

Policy Research

Crafting well-rounded policies requires intensive primary and secondary research. SPAG has a team of qualified professionals in the policy research space that work towards filling any gaps, fact-checking and constructing policies that can create positive impact.


Advocacy effectively entails significant impact and SPAG’s comprehensive, strategic work so far in this space has resulted in visible change within communities. We, as a public advocacy firm engage with various stakeholders including key opinion leaders (KOLs) and companies in order to keep the communication flowing and on-going.