Over the last decade, there has been a systemic shift in the way content is consumed online, but most importantly in the way it has become socially relevant. Being a communications firm, we are constantly looking at connecting with people, developing relationships through interaction and feedback with key influencers, journalists and the consumer. Over the last few years, one of the best ways to do that has been over social media.
Moreover, it is pertinent to note that in just about three months, the relevance of social media has expanded manifold. According to a survey recently conducted by Hammerkopf Consumer Survey, there has been an 87% increase in social media usage in India alone amid the lockdown. The survey stated that at an average nearly four extra hours were being invested by people on social media platforms like Facebook, Twitter and WhatsApp.
The COVID era has socially connected people like never before despite physically distancing them and this is where the relevance of social media comes in. Now more than ever, communications firms need to understand the importance of harnessing social media as a part of their PR strategies. While traditional methods remain key to the dissemination of information, integrating campaigns with robust social media plans is the way forward as it helps you keep your ear on the ground and get a better understanding of what works and what doesn’t. Moreover, from an employer branding perspective, social media goes a long way in establishing your company’s reputation while aligning you on a fairly competitive grid. It gets the message out faster and provides a platform unlike any other as it is extremely cost-effective and initiates a great level of engagement.
Therefore, this world social media day, it is important to highlight the changing dynamic of communications and how with every step forward, we evolve in the way we communicate. At SPAG, our aim is to consistently stay tuned into the buzz and help our clients develop campaigns that are socially relevant online and offline.