Shivani Gupta – Chief Happiness Officer (Managing Director & Co-Founder)
Shivani Gupta holds a dynamic and multidimensional work profile across different avenues of the communications industry and her role as co-founder and managing director at SPAG encapsulates that experience to form the founding pillars of strength behind the success of the firm. Shivani’s journey in PR and founding PRinIndia to focussing on people management and brand management at SPAG helps leverage her expertise in unique ways. She has worked with some of the leading PR firms and corporates and her journey across different roles in media relations, training, marketing, community relations, crisis management and internal communications has contributed immensely towards providing strategic and business direction to SPAG.
Her inspiration lies in the belief that teamwork and a positive work community play a pivotal role in achieving targets and successful results. Building a healthy culture within is lies at the core of SPAG’s philosophy and while instilling and sustaining a people-centric and people-friendly approach at the workplace, Shivani drives this culture and the workforce. That’s one of the positive forces behind a creatively charged, multidisciplinary, yet integrated communications entity. An artist at heart, Shivani believes creativity is the ability to bring into existence something new when you have the willingness to play with ideas and possibilities. This approach of hers has been the catalyst for growth in terms of SPAG’s brand management. This has reflected largely during these challenging times amid the COVID-19 pandemic. Shivani was recently awarded the Entrepreneur of the Year by e4m Women Achievers Award 2020.